Coursework Essay Example | Topics and Well Written Essays - 2500 words

Coursework - Essay Example Coca Cola Company owns over 300 brands including carbonated drinks, non-carbonated drinks, fruit drinks, sports drinks and bottled water. It is estimated that this company has a daily turnover of 2billion on all of its brands thus providing enough prove that Coca Cola Company is among the biggest companies holding biggest market share in the global markets where 80% of the turnover and profitability comes from international markets outside USA. To sustain this dominance and to facilitate its expansions into the new market segments at the same time launching new products the company has to develop market plan in where it outlines various guidelines and strategies that the company should fully implement, more notable is that the Company has become a success story because of its various marketing strategies that suits the various consumer market segment across the globe (Doole 2008). These marketing strategies have enhanced the continued expansions of the company into the new global pot ential markets through acquisition of other brands countering its major competitors, launching of new brands and development of new markets in the unexploited markets as well as facilitating brand awareness to the existing and potential consumers thus enhancing consumer satisfaction, trust and loyalty on these brands. The Company approach on laying emphasis on consumer marketing campaigns has seen the Company’s brand varieties such as Diet coke, Rc cola, Sprite and Fanta performing well in all the market segments globally. The key factor that is notable to significantly contribute to the Coca Cola Company’s global market sustainability is the brand consumer marketing approach of adopting global marketing strategies. The need for adopting global marketing strategies came as a result of the company implementing the consideration of expanding into the global markets where they needed to address the various consumer needs, market segments and diverse consumer cultures (Doo le 2008). Marketing strategies for making marketing decisions varies in different regions in the world therefore it has become important for Coca Cola Company to conduct consumer marketing based on the domestic market segment cultures and the needs of the society. Coca Cola Company has faced stiff competition and increased rivalry in the domestic markets and the international markets, its major rival is Pepsi which is also manufacturing and distributing substitute products to those of Coca Cola Company. There are also other challenges that the company needs to address in order to consolidate its position as a leader in the global and domestic markets. These among others include lower sales of brands in the new markets; communication marketing mechanisms are inadequate; brand recognition and awareness in some market segments was very low and finally is the negative perception of consumers towards Coca Cola brands in regard to health issues. With this situation the Company needed to c ome up with unique marketing strategies and techniques to ensure that they edge out its competitors through the expansion of its markets and the consolidation of the customer base. To ensure that they identify suitable and appropriate marketing strategies for this consideration, the company sought to understand the consumer theories that may apply in the various societies in regard to marketing. They also found out how various marketing and advertisement models work in the consumer

The Epic of Gilgamesh versus The Epic of Beowulf Essay example -- essa

The Epic of Gilgamesh and Beowulf contain everything we can expect from a great epic literature. It portrays fantastic geographies, exotic characters, exhausting quests, heroic battles with monsters, supernatural beings and natural forces. Most important of all, they are two outstanding stories of a great epic hero who is compelled to meet his destiny and who rises to every challenge with courage and determination. Beowulf is the earliest surviving epic poem written in a modern European language. It was written in Old English sometime before the tenth century A.D. The poem describes the adventures of Beowulf, a Scandinavian warrior of the sixth century. Beowulf is described as a perfect hero who fights for his people and gets rid of evil with his extraordinary abilities to bring peace and justice. Unlike Beowulf, The Epic of Gilgamesh was one of the first pieces of literature known to man. The epic was found among ruins in Ninevah in the form of twelve large tablets, dating to 2,000 B.C. The epic is believed to be based on the Archaic Sumerian king Gilgamesh who ruled the city of Uruk around 2700 B.C. The main character in The Epic of Gilgamesh is a very powerful man who is two-thirds immortal and one-third man. He too is thought to be a hero and possesses many of Beowulf’s heroic values, but he also possesses many differences. Beowulf is a hero in the eyes of his fellow men through hi s amazing physical strength and courage. He fought in many battles and won all besides his last. Beowulf was powerful enough to kill the monster Grendel, who had been terrorizing the Danes for twelve years, with his bare hands. When the two battled off Beowulf grabbed Grendal’s arm and ripped it off at the shoulder. Beowulf then fought Grendel's ... ...essed with becoming a hero. He set out to destroy Humbaba, his only ambition being to leave an enduring name. The one thing Gilgamesh feared was death. After his friend and companion, Enkidu, died Gigamesh became obsessed with death. He wept for seven days and seven nights before starting a great journey to find everlasting life. He searchers for a man named Utnapishtim, who was given eternal life by the gods, to find out how he escaped death. Beowulf's strength, and his ability to put his people’s welfare before his own, and the fact that he does not fear death makes him revered by all, especially those of his time. In both epics the heros possessed god-like strength and defeated many evil beings. Both were courageous and feared no man or creature.Beowulf stuck to a stricter code of ethics.Beowulf is the prime example of an epic hero, and he embodies the conduct.

Case Study: Online Bookings

The day is not vey far when the Indian travellers can criss-cross the globe with just a few clicks. Taking e-commerce and information technology services a step further, the Indian trevel industry is composing itself to usher in the era of e-ticketing. On-line booking involves pursuing of available information on travel websites and then making a rservation. However , if you are not the kind who prefers a particular airline, then you can check out travel sites, which collate flights details of all airlines, and are the apt place to book or bid for air tickets. Travel portals, such as , travelguru. com,arzoo. com,yatra. om,indiatimes. com,rediff. com,makemytrip. com,and cleartrip. com, would provide you all details of flights along with their fares in an ascending order, i. e the lowest priced ticket is featured first,on web page. The number of consumers who book travel tickets online is growig,but a switch from offline environment to online environment creates cetain doubts in the mi nds of consumers. Such doubts have been termed as perceived risks in literature. Also, the internet revolution has brought about significant changes in market transparency, defined as the availability and accessibility of information to market participants.For example , air travellers can use online travel agencies to browse through hundreds of travel offers to their destination, compared to typically few offers from a traditional travel agent or airline prior to the internet era. Genarally, market transperency seems to benefit consumers because they are able to better discern the product that best fits their needs at a better price. However, there still is a large percentage of population who get teir tickets booked through the traditional queing system. The advent of e-ticket booking over the past couple of years has led to the mushrooming of online travel agencies. hese online service providers have in fact come up with a wide variety of sevices for faster and more convenient mod e of ticket booking.They offer a host of services starting from booking something as mundane as a train or flight ticket to something as exotic as a holiday. They offer various packages which have the entire itenery for the proposed holiday. They even offer a convenient pick-up and drop services. With such a range of services being offered at your fingertips, expectations are that more and more number of travellers would start using such easy, fast and

Essay on urdu asa basis of national unity - 835 Words

Every nation needs some marks of identity. Language is also amark of identification of any nation. Pakistan is a federation of four provinces and its national language is URDU. URDU- THE NATIONAL LANGUAGE OF PAKISTAN Urdu is our national language. It has played an importyant role in the articulation of muslim culture in South East Asia.It has been rightly said that urdu had been the a symbol, an issue and a weapon in our struggle for independence. The 1973 constitution of Pakistan has also declared Urdu to be our national language. History of Urdu language; Urdu is nearly 300 years old and was considered as the language of the Muslims from the very beginning because of its origin. The blending of Arabian, Persian and Turkish give†¦show more content†¦People of two different areas can easily understood each other ideas and thoughts by urdu. A promotor of Islamic education: Lectures on islamic education and religion are delievered in Urdu throughout Pakistan. The religious leaders, mystics and sufi poets spread the light of islam in sub-continent with help of urdu. The translation and tafseer of Holy Quran and Hadith have been produced in urdu language in great numbers to enable the muslims to understand them properly. In this way urdu language has played a pivotal role in keeping the Muslim nationhood intact. A medium of national cohesion: Having close resemblence with all the regional languages of Pakistan and common vocalbury, script and derivation from same primary sources, Urdu in Pakistan has become a key to the national cohesion and unity. Urdu language is the medium of instructions in all government schools in Pakistan. Politrical science, History, Islamic Studies and many other subjects are taught upto the masters level in the urdu language. The government is making systematic efforts to impart advanced eduacation in scuence and technology in Urdu language. A instrument of national integration: Urdu has become a symbol of nayional unity and solidarity. It represents the common culture, hertitage and identity of Pakistan. It is close to the heart of all Pakistanis as it played an important role in the struggle for freedom from the supremacy of British and subjugation of Hindus. A promoter of