E-marketing Business Plan for GlassInfinity Essay

E-marketing Business Plan for GlassInfinity - Essay Example With the unique nature of this product design, there is the further recognition that Glass Infinity must develop a strong e-marketing business plan. The following constitutes a strategic e-marketing plan to increase online sales, social media awareness, and online advertising reach. The first part of the advertising strategy aimed to increase the product’s social media awareness. While social media are often recognized as constituting a phenomenon for youth culture, research has demonstrated that adults increasingly engage in social networking Lennon & Curran (2012). Lennon & Curran (2012) examined social network users among individuals over 50. This research revealed that these individuals primarily engage in social media as a means of enjoyment. This is contrasted with younger audiences who more fully implement the functional characteristics of these platforms. Today’s most prominent social networking platforms are Facebook and Google’s own Google Plus. ... In this way, the company would develop a platform that individuals could quickly download to their networking account. This platform would use Google Maps and Project Glass to allow individuals to explore major land areas and actually meet up with other people from their friend’s list. The individuals then could post some of their findings to their social networking wall, indicating that they met at a major landmark using Project Infinity. For instance, two people could choose to explore downtown Paris with the interactive eye-wear. As the messages about meet-ups are posted to the online wall, other participants will be encouraged to join, ultimately leading to the real world purchase of this interactive eye-wear. The second part of the strategy aimed to increase the product’s advertising reach. Because of Google’s unique position as the Internet’s primary search engine, this strategic report recognizes that the company can leverage its position in this re alm to promote the product’s advertising reach. In increasing advertising reach, this report recommends that Google consider giving Glass Infinity privileged spots in search engine searches. In addition to leveraging search engine optimization (SEO), this report considers that the company should implement unique methods of advertising. One prominent method that is supported by recent research is blogging. Balaque & Valck (2013) indicates that blogging is an effective tool for expanding advertising outreach when it is implemented in controlled contexts. Goldsmith (1999) considered that high credibility spokespeople markedly improve customer’s belief in the specific product. Rather than targeting one or two celebrities, this

St. Joan Essay Example | Topics and Well Written Essays - 750 words

St. Joan - Essay Example The various characters that come into contact with her, from common soldiers to the Dauphin, are often moved to respond to her magnetism and her unshakeable faith. Joan affects people strongly with her charisma and her conviction in the rightness of her way. As Bertrand de Poulengey says in wonder, â€Å"There is something about the girl† (Scene I). John de Stogumber is an English chaplain and the representative of the Cardinal of Winchester in the English camp. Although his pride in being an Englishman leads to his hatred for Joan, her martyrdom becomes the epiphany which transforms his character. The ruling trait of the Chaplain’s personality is his pride in being an Englishman and in his aristocratic lineage. In fact, Shaw introduces him in the drama as a â€Å"bullnecked English chaplain† (Scene IV). De Stogumber contemptuously dismisses Dunois as being â€Å"only a Frenchman† (Scene IV). His pride borders on bigotry: it can even be said that Shaw pain ts this ‘super patriot’ with more than a touch of the comic. The Chaplain definitely appears as a comic figure when he asserts that the voices heard by Joan â€Å"should have spoken in English† (Scene VI). His horror at Englishmen being designated as heretics is also comical. His partisan leanings lead him to accuse Bishop Cauchon of being a traitor. When the Inquisition attempts to lead Joan into repentance, de Stogumber declares, â€Å"I know there is not faith in a Frenchman† (Scene VI). He cannot accept the fact that â€Å"we English have been defeated† or â€Å"bear to see my countrymen defeated by a parcel of foreigners† (Scene IV). This stubborn belief in the courage and invincibility of the English leads him to search for supernatural causes for their defeat. He claims, â€Å"No Englishman is ever fairly beaten† (Scene IV). His blind belief in the invincibility of the English is instrumental in fanning the flames of his hatred of Joan. John de Stogumber hates Joan with a passion which is almost incomprehensible. He holds her responsible for the defeat of the English army and firmly believes that such a thing could only have been accomplished with the help of diabolic powers. He is willing to throw away his cassock to take arms and â€Å"strangle the accursed witch with my own hands† (Scene IV). His strong language regarding Joan unequivocally demonstrates his hatred of The Maid: she is â€Å"an arrant witch† and â€Å"that slut† (Scene IV). At the same time, his hatred also extends to her French nationality, and has a touch of class snobbery. He calls her â€Å"a witch from lousy Champagne,† and â€Å"a drab from the ditches of Lorraine† (Scene IV). Of all her supposed crimes, the one de Stogumber cannot bring himself to forgive is â€Å"her great rebellion against England† (Scene IV). Joan represents France, rebellion against the old order, and everything that is anti-English. The Chaplain hates her so much that he declares his willingness to burn her with his own hands. It is de Stogumber who â€Å"rushes at her, and helps the soldiers to push her out† to the courtyard and the stake (Scene VI). He is the foremost of her enemies. It is at the stake that John de Stogumber experiences the epiphany which transforms him. The man who shouts â€Å"Light your fire, man. To the stake with her,† and rushes to be the first to witness the burning, becomes the man who comes back â€Å"